ASK THE BOARD: Consulting the Experts on DSE

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What was your biggest takeaway from DSE 2018?
This week’s question is answered by members of the DSE Advisory Board
INDUSTRY CONSULTANTS COUNCIL

Read the Answer by Jonathan Brawn

“This is an easy one for me this month. My biggest takeaway is that the industry may be maturing, but it still has room to grow. The buzz on the floor was good, but we are still seeing a ton of new first-timers hitting the show.”
JONATHAN BRAWN
Principal – Brawn Consulting
 

Read the Answer by Ignaz Gorischek

“I felt as though there were a few more cool technologies shown in the forms of Augmented Reality, Projection Mapping, and Haptics.”
IGNAZ GORISCHEK
Vice President, Retail – CallisonRTKL
 

Read the Answer by Margot Myers

“DSE has gotten bigger and better over the years. In the early days of the show, an exhibitor you would see one year would be gone the next.”
MARGOT MYERS
Global Marketing & Communications – The Platt Retail Institute
 

Read the Answer by Jeff Porter

“The biggest takeaway from this year’s DSE is how big people’s booths were. It seems like they are getting bigger every year. I’ve also noticed some consolidation in the market, which is also good and perhaps a partial reason for larger booths.”
JEFF PORTER
Founder & CEO – Porter Digital Signage
 

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