ASK THE BOARD: Content for Millennials and Gen Z

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What are some best practices in content creation to attract and connect with Millennials and Gen Z?
This week’s question is answered by members of the DSE Advisory Board
CONTENT COUNCIL

Read the Answer by Dr. Elizabeth Cornell

“It’s crucial that your campus’ digital signage content be tailored to reach Millennials … “
DR. ELIZABETH CORNELL
Director of Internal Communications
Fordham IT
 

Read the Answer by Elicia Davis

“Typically, we recommend the content is a mix of custom-produced and sourced third- party aggregator-provided content.”
ELICIA DAVIS
Project Manager – Freshwater Digital
 

Read the Answer by Dave Dolejsi

“For a little more perspective, I’m going to focus my response towards retail environments.”
DAVE DOLEJSI
Associate Vice President – Content Strategy
St. Joseph Communications
 

Read the Answer by Steve Glancey

“Two things to focus on, the first is what content? And, second is content design.”
STEVE GLANCEY
Vice President Business Development – ScreenFeed Content
 

Read the Answer by Bryan Meszaros

“Your mission, should you choose to accept it, is to: 1. Tell a unique brand story, 2. Make the audience feel it’s authentic and 3. Use data to create relevance in real time…”
BRYAN MESZAROS
CEO & Founder – OpenEye
 

Read the Answer by Jim Nista

“I hear a lot of noise that these generational bands are more fickle than older people. That’s bogus!”
JIM NISTA
Senior Director of Content Creation Services, Almo Pro AV

 

 

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