ASK THE BOARD: Content for Transparent Displays

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What advice do you have for designers building digital content for transparent displays?
This week’s question is answered by members of the DSE Advisory Board
CONTENT COUNCIL

Read the Answer by Dave Dolejsi

“I know I sound like a broken record, but all design must consider the nature of the project first. If we are looking at transparent content for a mirror or refrigerator environment, the rules are generally the same as other forms of digital signage. “
DAVE DOLEJSI
Associate Vice President – Content Strategy
St. Joseph Communications
 

Read the Answer by Ben Kaluski

“Designers seeking to build content for a transparent display must ask several questions. First, what kind of technology does the display use?”
BEN KALUSKI
Account Manager – Freshwater Digital
 

Read the Answer by Bryan Meszaros

“With the emergence of new display technologies, it is becoming a challenge for designers to alter their styles to accommodate the different formats.”
BRYAN MESZAROS
CEO & Founder – OpenEye
 

Read the Answer by Jim Nista

“Designing content for transparent displays requires thinking in multiple layers … with one of those layers being the actual items appearing behind the sign. “
JIM NISTA
Senior Director of Content Creation Services, Almo Pro AV
 

Read the Answer by Marcos Terenzio

“Screen technology continues to evolve, and with ongoing advancements, new opportunities and challenges arise for effective content creation.”
MARCOS TERENZIO
Digital Creative Experience – Shikatani Lacroix Design
 

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