ASK THE BOARD: Cost-Reduction Strategies

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What are effective cost-reduction strategies that can be employed with digital signage to keep your capital investment and maintenance low?
This week’s question is answered by members of the DSE Advisory Board
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Read the Answer by Doug Anderson

“Some of the strategies for smaller signage networks might be to use SoC signage to minimize both capital costs and lower maintenance due to less physical equipment and network simplicity.”
DOUG ANDERSON
Senior Director – Information Technology
LA Metro Transit
 

Read the Answer by Penny Carter

“The best way that I have found to keep the capital investment and maintenance low for digital signage is to remove Windows players from their infrastructure.”
PENNY CARTER
Digital Signage Lead – Lockheed Martin
 

Read the Answer by Lawrence Chang

“This is a good question, and one that we all struggle with, as signage projects can get very costly very quickly.”
LAWRENCE CHANG
Director, IT – Calgary TELUS Convention Centre
 

Read the Answer by Frank Coccaro

“While digital signage, like IT, lights and power, and all other aspects of a facility, has costs, it also has reasons you’re doing it, and benefits.”
FRANK COCCARO
Executive Director of Multimedia
MGM Resorts International
 

Read the Answer by Angel Cordero

“Whether you have five or 500 signs, cost does matter. Here are some considerations that may help your organization save money … “
ANGEL CORDERO
Signage & Kiosk Solutions – Walt Disney Parks & Resorts
 

Read the Answer by Elizabeth Cornell, PhD

“At higher education institutions, budgets are often tight. It’s essential to keep digital signage costs low and make sure precious dollars aren’t being wasted on your investment.”
DR. ELIZABETH CORNELL
Director of Internal Communications
Fordham IT
 

Read the Answer by Dominic DeSieno

“Features & add-ons!! Not paying for extras or features that you don’t need or will ever use is the easiest way to save money and keep your costs down.”
DOMINIC DeSIENO
Digital Signage Technology Lead, Corporate Video Services Team
Wells Fargo
 

Read the Answer by Len Dudis

“There are so many answers to this question. Here are my top five most impactful things to consider from my experience … “
LEN DUDIS
CIO – Grupo Vidanta
 

Read the Answer by Joshua Eftekhari-Asl

“There are a couple ways to keep capital investment and ongoing costs low. The primary method to do this would depend on the customer’s ability to build some of the skills in-house v. outsourcing.”
JOSHUA EFTEKHARI-ASL
Senior Manager, Kiosk – Taco Bell
 

Read the Answer by Paul Fleuranges

“Employing effective cost-reduction strategies actually begins during the planning process for your digital signage project.”
PAUL FLEURANGES
Director of Corporate Initiatives
Friends of the New York Transit Museum
 

Read the Answer by Cheryl Flohr

“Commonality is a good way to control costs with digital signage. Using a common standard of hardware, such as screens and media players, allows a business to buy at volume, reducing unit costs.”
CHERYL FLOHR
Director of Communications – Parker Aerospace
 

Read the Answer by Mark Geiger

“One of the best cost-reduction strategies I’ve implemented in the past was offering a revenue split on advertising in exchange for 24 commercial-grade monitors and a digital billboard installed at no cost.”
MARK GEIGER, DSCE, DSDE, DCME
Advertising Manager
Georgia World Congress Center
 

Read the Answer by Gary Harris

“In our higher education setting, we ask the department or group to pay for the monitor and player as well as the install costs.”
GARY HARRIS
Digital Video Engineer – Notre Dame
 

Read the Answer by Jerry Harris

“The best way to look at digital signage cost-reduction measures is to start by understanding what your digital signage needs are. Make a list of needs as opposed to ‘nice to haves.'”
JERRY HARRIS
Senior Director, Creative Services – Georgia Aquarium
 

Read the Answer by Chris King

“There are requirements that govern your digital signage needs and system design and heavily influence your capital investment.”
CHRIS KING
Kroger Television Operations Manager – The Kroger Co.
 

Read the Answer by Joseph McQueen

“The strategy we use to contain costs is to leverage our company strengths rather than have external consultants do the work for us. We accomplish this in a number of ways … “
JOSEPH McQUEEN
Senior Manager of Network Services
American Eagle Outfitters
 

Read the Answer by Megan McSweeney

“Outside of some of the traditional hardware cost-reduction strategies that might first come to mind, as a marketing manager, there are some strategies on the more content/governance side of digital signage that will help reduce costs.”
MEGAN MCSWEENEY
Senior Marketing Content Specialist
Nationwide Children’s Hospital
 

Read the Answer by Nate Morris

“We’re trying to work towards establishing standards for display and player hardware. Standardizing on a limited range of commercial/enterprise grade hardware helps reduce total cost of ownership because the hardware runs longer and performs better.”
NATE MORRIS
Manager, Enterprise Desktop Services
University of Nebraska
 

Read the Answer by Daniel Orme-Doutre

“From a content perspective, if you develop or hire a company to create content, make sure you add in evergreen content (long staying power) for times when you don’t have immediate content.”
DANIEL ORME-DOUTRE
Media Solution Architect – Microsoft
 

Read the Answer by David Saleme

“Effective cost-reduction strategies with digital signage to keep your capital investment low can be broken down into two categories: understanding your need, and reusing support equipment.”
DAVID SALEME
Senior Manager, Business Development
John Glenn Columbus International Airport
 

Read the Answer by Ralph Schorbach

“No matter what you do in digital signage or how fancy you get, it always seems to fall back on funding and expenses.”
RALPH SCHORBACH
IT Manager – Fairplex
 

Read the Answer by Guy Silver

“We found that the Chromebox product drives our signage in a cost-effective way. These boxes have proven themselves to be bulletproof in terms of … “
GUY SILVER
Communications Director
Costco
 

Read the Answer by Klaus Smit

“My recommendation for effective cost-reduction strategies include.”
KLAUS SMIT
Associate Manager, Innovation Team
PepsiCo
 

Read the Answer by Steve Chewie Stavar

“The most effective cost-reduction strategy for any project is doing the project the right way the first time. Your capital investment may not be the lowest, but your maintenance will be lower than “cheaping out” on your initial investment.”
STEVE “CHEWIE” STAVAR
Digital Signage Specialist – West Virginia University
 

Read the Answer by Jessica Stevens

“I would have to say the biggest strategy that has been successful for me has been to do complete evaluations of multiple vendors for any software or hardware need.”
JESSICA STEVENS
Senior IT Deployment Manager – Best Buy
 

Read the Answer by Traci Quillen Stewart

“Cost versus value is our driving force. Our cost-reduction strategies involve hardware, software, and platform hosting. Many content management systems (CMS) are built to support bringing your own device (BYOB).”
TRACI QUILLEN STEWART
Digital Signage Solutions
Eastman Chemical
 

Read the Answer by Jason Stuehmer

“The most effective cost-reduction strategy is to buy only what you need. The industry is loaded with options in hardware, software, services and integrations. In each category, there are opportunities to over-buy what is really needed.”
JASON STUEHMER
Digital Signage/Screens
Massachusetts Bay Transportation Authority
 

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