ASK THE BOARD: Data-Driven Content for Retailers

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What data sources are available to retailers, and how can they be used to determine content displayed on DS devices?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Steve Dawson

“Data-driven signage can leverage inbound data stream from proximity sensors, video analytics systems, sales data…”
STEVE DAWSON
VP, Emerging Experiences – SapientRazorfish
 

Read the Answer by Dave Koppelman

“Many retailers want to get a fuller understanding of the foot traffic that enters their establishments.”
DAVE KOPPELMAN
Managing Director
MacDonald Media
 

Read the Answer by Travis Kragh

“Let’s be real. The future of retail can be intimidating. Amazon is here and millennials are setting a whole new set of expectations built around emotional connection and instant gratification.”
TRAVIS KRAGH
Co-Founder and Chief Creative Officer
ClockNine
 

Read the Answer by David Oakley

“Consumer insights and research are integral to determining the type of content displayed on DS devices.”
DAVID OAKLEY
President and Creative Director – BooneOakley
Show + Tell
 

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