“How important are creative briefs in your workflow?”
Creative briefs are immensely important to the success of any project! A well-constructed brief helps to provide guidance and emphasis on the objectives for the project. It does disrupt the process when the client isn’t forthcoming in outlining their ideas for the project or at the very least articulating their vision with some vivid descriptions. There always needs to be a starting point, and as a creative agency, you never want to be disadvantaged or forced to speculate on what the client wants. Having a client sign off on a creative brief provides an agreement on project direction.