“What can creative agencies and content producers do to deliver better solutions to end users who leverage digital signage?”
As a creative agency, we should always take it upon ourselves to inject our past experiences into the solutions we are developing for our clients. We do them no justice if we don’t voice our concerns or inject our ideas on how to better leverage the technology for their customers’ benefit. It should always be the position of the agency to help the client define the objectives as they relate to their audience and develop a plan for creative execution. There are times when we do fall into a pattern of “laziness,” neglecting to understand the needs of the end user or assuming too many things.