Ask the Board – December 9, 2019 | CHERYL FLOHR

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“Could an in-home digital network have ads or is that sacred territory?”


I have mixed feelings about this. On one hand, we are generally desensitized to ads in every form of communication. Marketers target us in every way they can, from follow ads to direct mail, from in-aisle mini-screens to installation branding. Ads delivered on our in-home digital network would be par for the course, just one more intrusion in our lives, building our calloused consciousness to an even thicker level.

On the other hand, there is enormous concern about Big Brother watching and listening on our artificial intelligence devices. Even the most sophisticated consumers draw the line at allowing a smart home device into their lives, always present and alert. Advertising on an in-home network system would freak these folks out even further, intruding with commentary and suggestions beyond their own questions to a device.

This issue is probably inevitable. We do have to pay to play. But let’s hope we can resist it for a while longer.

About Author

Director of Communications
Parker Aerospace

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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