“Could an in-home digital network have ads or is that sacred territory?”
Not sacred territory. If the ads are done with poise, grace and with the brand in mind, they could be good filler/evergreen content. Cost recovery from incremental revenue is not bad as it actually helps sustain services. Obviously, the ads and payments must be approved by the organization, so costs are negotiable. I’ve seen some great ads inside companies that reflect the culture and mission but also celebrate or acknowledge a partner.