Ask the Board – December 9, 2019 | DOMINIC DeSIENO

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“Could an in-home digital network have ads or is that sacred territory?”


I believe that an in-house digital network is sacred territory and shouldn’t be “dirtied” with ads. The point of signage is to get people to look at them and absorb the information that you are trying to share with them. This is especially true for an in-house network. That’s all about employee communication. If you put ads in there, the employees will eventually just stop paying attention to it. Unless of course, you’re advertising for an ice cream social … everyone loves those!

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Digital Signage Technical Lead, Corporate Video Services Team
Wells Fargo

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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