Ask the Board – December 9, 2019 | DOUG ANDERSON

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“Could an in-home digital network have ads or is that sacred territory?”


When considering advertising for private digital signage networks, the first thing that comes to mind is the audience.  If it is a small or a repeated audience (the same viewers daily as in the case of employees), then the revenue is likely to be minimal and there may be far more value maximizing content focused for the intended audience.

On the other hand, if the network is sizeable and exposed to a public audience, then the reverse may be true at which point presentation autonomy to ensure that the display network’s original objectives are still satisfied should be weighed against the value of generated revenue. Additionally, if employees or direct customers are the primary audience, then a content policy for filtering unwanted or offensive content should also be implemented. It’s all about striking the right balance.

About Author

Senior Director – Information Technology
LA Metro Transit

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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