Ask the Board – December 9, 2019 | GUY SILVER

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“Could an in-home digital network have ads or is that sacred territory?”


While the temptation to monetize a cost center support function like internal communications is strong, selling ads is verboten for us at Costco. We must remain strictly focused on our mission without muddying the waters. Our employees must see us as an unbiased messenger and free from propaganda. If the work we do is valuable to the company, then it need not be offset by financial incentives from our suppliers. 

About Author

Communications Director
Costco

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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