Ask the Board – December 9, 2019 | LEN DUDIS

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“Could an in-home digital network have ads or is that sacred territory?”


The choice of whether or not to allow advertising on a private network is certainly an important one, and must be consistent with the brand and business objectives.  In the case of an employee-facing network, it must reflect the value to the business and to the employees. However, it does not have to be a completely black or white decision. There are many shades of grey, including the option to restrict only to the advertising of internal products or to limit advertising to selected sponsors. These are both ways to perhaps monetize the advertising or provide support for the network without opening up to the full array of advertisers. In any case, the idea of it being sacred territory is long gone. 

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CIO
Grupo Vidante

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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