Ask the Board – December 9, 2019 | MEGAN McSWEENEY

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“Could an in-home digital network have ads or is that sacred territory?”


As ‘in-home’ refers to employee-facing digital signage within a company or organization, ads are off-limits, and it is sacred territory. As an internal communicator, I believe strongly that employee trust and engagement is top of mind for any communication happening internally. If there are external ads on the in-home digital signage network within my business, employees will begin to tune out all of the content and messaging, including the information that I’m trying to communicate. Keep the content on an in-home digital signage network relevant, consistent and applicable to employees and their day-to-day jobs. Although it may seem like an easy way to get ROI for your digital signage system by selling advertising space internally, the dissatisfaction caused by external ads on the system will inhibit the objective of the system more than it helps.

 

About Author

Senior Marketing Content Specialist
Nationwide Children’s Hospital

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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