ASK THE BOARD: Delivering Better Solutions to End Users

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What can creative agencies and content producers do to deliver better solutions to end users who leverage digital signage?
This week’s question is answered by members of the DSE Advisory Board
CONTENT COUNCIL

Read the Answer by Jonathan Dodge

“Agencies, production houses, and creative freelance bohemians (as my insurance agent calls them) all exist because really good creative strategy is hard to pull off.”
JONATHAN DODGE
EVP, Business Development – Freshwater Digital Media Partners
 

Read the Answer by Dave Dolejsi

“Creative agencies and content producers are no different than any other service company.”
DAVE DOLEJSI
Associate Vice President – Content Strategy
St. Joseph Communications
 

Read the Answer by Steve Glancey

“The way to make our solutions better for end users is to leverage the platforms that exist today to solve the problems faced by end users tomorrow.”
STEVE GLANCEY
Vice President Business Development – ScreenFeed
 

Read the Answer by Bryan Meszaros

“As a creative agency, we should always take it upon ourselves to inject our past experiences into the solutions we are developing for our clients.”
BRYAN MESZAROS
CEO & Founder – OpenEye
 

Read the Answer by Jim Nista

“It all starts with content strategy – working with everyone on the entire team to develop content and the overall plan for what the screens will actually communicate, and when.”
JIM NISTA
Senior Director of Content Creation Services, Almo Pro AV

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Read the Answer by Marcos Terenzio

“Creative agencies have the ability and responsibility to help brands leverage digital experience to connect at a more emotional and meaningful level with their customers.”
MARCOS TERENZIO
Digital Creative Experience – Shikatani Lacroix Design
 

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