ASK THE BOARD: Developing Industry Standards & Measurement

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There appears to be an industry consensus on the need for industry standards and measurement. How should the industry go about developing and implementing these?
This week’s question is answered by members of the DSE Advisory Board
INDUSTRY CONSULTANTS COUNCIL

Read the Answer by Jonathan Brawn

“I’m a firm believer in the ANSI/ISO standards development process. It allows for creation of groups of SMEs (Subject Matter Experts) that discuss, test and write a standard…”
JONATHAN BRAWN
Principal – Brawn Consulting
 

Read the Answer by Ignaz Gorischek

“Anytime a group consensus is required, the conversation and end goal can derail. My first question is, even though the industry feels there is a need, who will take the lead?”
IGNAZ GORISCHEK
Vice President, Retail – CallisonRTKL
 

Read the Answer by Chris Mackenzie

“Creative and diagnostic standards are imperative to growing digital out of home. We need to make sure clients are not having to create 25 versions of the same execution just because of the particular product it will run on.”
CHRIS MACKENZIE
Vice President of Digital Advertising Operations
Clear Channel Outdoor
 

Read the Answer by Margot Myers

“Industry standards could encompass both professional conduct expectations and advocacy on behalf of the digital signage industry.”
MARGOT MYERS
Global Marketing & Communications – The Platt Retail Institute
 

Read the Answer by Jeff Porter

“A few years back (before there *was* something called the DSF!!) there was a group of digital signage folks at POPAI (a retail point of purchase trade association), who came up with some standards.”
JEFF PORTER
Founder & CEO – Porter Digital Signage
 

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