ASK THE BOARD: DOOH vs. Digital

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What can DOOH networks do to avoid losing ad revenue to digital?
This week’s question is answered by members of the DSE Advisory Board
OUT-OF-HOME NETWORK COUNCIL

Read the Answer by Ian Gadsby

“Presently, we find the key to competing with digital is data and transparency. Digital sales are driven by data that allows targeting, so you need these ‘table stakes’ to … “
IAN GADSBY
Vice President of Digital Technology
PATTISON OneStop
 

Read the Answer by Chris Mackenzie

“The most important thing any DOOH operator can do to avoid losing share to digital is to make sure they have the best possible product to deliver success to clients.”
CHRIS MACKENZIE
Vice President of Digital Advertising Operations
Clear Channel Outdoor
 

Read the Answer by Bill Maslyn

“There are three key areas that DOOH networks can focus on to avoid losing ad revenue to digital … “
BILL MASLYN
Vice President of Product, Content & Ad Technology
Intersection
 

Read the Answer by Matt Prohaska

“DOOH publishers have seen the largest gains in 2018 on percentage of ad spend because of two key factors that, if they continue, will prevent any revenue to be lost to “digital.”
MATT PROHASKA
CEO & Principal
Prohaska Consulting
 

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