ASK THE BOARD: Employee-Generated Content

What are some of the ways to get employees involved in generating content (or content ideas) for a digital signage network?
This week’s question is answered by members of the DSE Advisory Board

Read the Answer by Joel Allard

“If the content strategy allows for it, pulling user-generated (and/or employee generated) social content can be a fun source that is inclusive, and less work for content creators.”
Senior Business Partner, In-Store Digital – Target

Read the Answer by Doug Anderson

“Here at Metro, we created an ad-hoc content creation committee comprised of front-line employees who were selected by the heads of each cost center (department).”
Senior Director – Information Technology
LA Metro Transit

Read the Answer by Algernon Callier

“I would say that the best way to go about this is to not ask for content or ideas outright. Get the employees experientially involved in the effort first.”
VP | Strategic Innovation & Emerging Technology
Universal Parks & Resorts

Read the Answer by Megan Cardaman

“There are a few different ways that an organization can get employees involved in generating content and content ideas for a digital signage network that have been effective in a healthcare organization…”
Marketing Content Specialist
Nationwide Children’s Hospital

Read the Answer by Penny Carter

“Lockheed Martin has always had a process for employees to reach out to our Visual Communications department for content that promotes an event or newsworthy item.”
Digital Signage Lead – Lockheed Martin

Read the Answer by Lawrence Chang

“Employee creativity is one of the best methods of generating content and ideas for a signage network. This comes from a sense of buy-in and commitment from your staff.”
Director, IT – Calgary TELUS Convention Centre

Read the Answer by Frank Coccaro

“I think the participation of employees is incredibly important for all companies. For employees to be able to participate in something adds a little more value to each person and the work they do each day.”
Executive Director of Multimedia
MGM Resorts International

Read the Answer by Angel Cordero

“Utilizing fresh content on signs usually helps attract more viewers and drive longer engagement.”
Signage & Kiosk Solutions – Walt Disney Parks & Resorts

Read the Answer by Dominic DeSieno

“Team-member involvement feeds on itself. The more content the viewer cares about, the more they look at the screens. The more they look at the screens, the more content ideas they have.”
Digital Signage Technical Lead, Corporate Video Services Team
Wells Fargo

Read the Answer by Len Dudis

“I don’t believe it is really all that complex. As employees gain greater visibility of the content being features on displays, they will naturally start to have additional content ideas.”
CIO – Grupo Vidanta

Read the Answer by Michael Dwyer

“Employees like having their voices heard and having a personal hand in the promotion of their product or brand. Here are a few ways to engage your employees in content creation…”
Senior Marketing Manager, Digital – Subway

Read the Answer by Joshua Eftekhari-Asl

“You can create a contest for your employees and ask them to create the next generation of highly engaging customer content.”
Manager of Technology Delivery – Taco Bell

Read the Answer by Paul Fleuranges

“As someone who has been in content creation of one kind or another throughout my career in journalism and in my current position, I understand that with the adoption…”
Director of Corporate Initiatives – Metropolitan Transportation Authority

Read the Answer by Lena Forrest

“Digital signage networks are tailored to their environment and target audience. Corporate communication screens create a unified message for employees throughout the corporate campus or across multiple locations.”
Vice President, Senior Manager of Marketing – TD Bank

Read the Answer by Jordan Fraser

“Employee-generated content or ideas are a great way to keep your content authentic and engaging to those who are going to consume it the most, your fellow colleagues.”
Director of Business Development – GameStop

Read the Answer by Mark Geiger

“I’ve never had an issue getting content from other departments or team members. Everyone seems to want their ideas and services prominently displayed in lights for customers, guests and colleagues to see.”
Advertising Sales Manager of Products and Services
Georgia World Congress Center

Read the Answer by Steve Glancey

“Lock in the workflow for content creation. Create the process. Decide how a content request should be made and document it.”
Vice President Business Development – ScreenFeed

Read the Answer by Joshua Goodwin

“As digital signage and digital messaging become more common in the workplace and retail space, ideas for new content can sometimes be a challenge. Often times, we look to the employees to help make the messages new and fresh.”
Digital Media Specialist – Eileen Fisher, Inc.

Read the Answer by Gary Harris

“The first step is letting them know that you welcome their ideas for sign content. Don’t let them simply complain to other employees about the lack of useful content!”
Digital Video Engineer – Notre Dame

Read the Answer by Jerry Harris

“There are several ways to get your employees to generate content for your digital signage network. But first, it is good practice to provide some parameters on how the content should be submitted.”
Senior Director, Creative Services – Georgia Aquarium

Read the Answer by Thomas Kunka

“The growth of digital signage networks in both size and complexity demands a rethinking of traditional top-down content strategies.”
Senior Application Specialist – University of Illinois at Urbana Champaign

Read the Answer by Joseph McQueen

“One way is to make the content relevant to the employees and ensure it is kept up to date. Another possible way is to leverage teams to come up with ideas.”
Senior Manager of Network Services
American Eagle Outfitters

Read the Answer by Patricia Mitrano

“Most of the messages to be communicated to employees are in the “need-to-know” category, but in order to get employees involved and paying attention, a good sprinkling of “nice-to-know” content can assist.”
Director of Visual Communications – Newark Beth Israel Medical Center

Read the Answer by Angie Nalepka

“In the world of retail, the best way that I’ve found to get my team members involved in content decisions is to have them do something that they often do.”
Senior Manager, Digital Experience & Creative
Rogers Communications

Read the Answer by Michael Oram

“At McCarran International Airport, we basically have two types of digital signage; Advertising and Wayfinding. On the Advertising side, it is a function of the advertiser’s desired content, within our approved ad policy.”
Airport Contract Specialist/MA II – McCarran International Airport

Read the Answer by Daniel Orme-Doutre

“You need to provide employees with an easy avenue to submit content for approval and then develop a reminder system to generate ideas. Everyone gets busy and that great idea slips away fast.”
Media Solution Architect – Microsoft

Read the Answer by Randy Poindexter

“At the end of the day, digital content and messaging should serve the purpose of meeting the needs of the brand and its customers, and who better to ask than the staff…”
Senior Vice President of Marketing
Bojangles’ Restaurants, Inc.

Read the Answer by Jim Riley

“Here are a few ways to utilize a digital signage network for employees: One idea is to involve each department in the overall planning for the content within a specified internal communications loop.”
Director of Marketing – Columbus Blue Jackets

Read the Answer by Wayne Rorex

“Due to the demand for “informational” signage, getting people involved is not hard because the displays make life easier for the employees who would have to continually answer the same questions over and over for the entire day.”
Management Analyst – City of Los Angeles

Read the Answer by Ralph Schorbach

“Being on public event venue, much of our signage is pre-canned messaging that contains continually changing event information for most of the outdoor messaging.”
IT Manager – Fairplex

Read the Answer by Steve Chewie Stavar

“At West Virginia University, we have an average of 400 user-generated content items playing on our network of 120+ screens every day.”
Digital Signage Specialist – West Virginia University

Read the Answer by Jessica Stevens

“There are a couple of ways that I can think of to get employees involved in sharing or providing content, one would be to provide incentives for the employees that do provide content.”
Senior IT Deployment Manager – Best Buy

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