ASK THE BOARD: Exterior Window Displays

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What should be considered when planning advertising on exterior-facing window displays?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Dave Koppelman

“When you look to place ads on exterior windows, you really need to do your homework to ensure you are getting what you anticipate. There are a handful of things to consider…”
DAVE KOPPELMAN
Managing Director
MacDonald Media
 

Read the Answer by Travis Kragh

“Dwell time is an important thing to consider when planning ads for exterior-facing window displays. Understanding your consumer dwell time will help you craft better content that is more likely to connect and create a reaction.”
TRAVIS KRAGH
Co-Founder and Chief Creative Officer
ClockNine
 

Read the Answer by Christina Radigan

“From a media perspective, some of the most important things to consider for exterior-facing window displays include measurement and dwell time as well as lighting and clutter.”
CHRISTINA RADIGAN
Managing Director, Marketing & Communications
Outdoor Media Group
 

Read the Answer by Rick Robinson

“Start with the specific environment and viewer experience. Each one is different. While often built for visibility to the street, exterior-facing windows were most likely not installed with digital advertising purposes in mind.”
RICK ROBINSON
Managing Partner, Services – Billups
 

Read the Answer by Steve Chewie Stavar

“There are a few main things that come to mind when I think about an exterior-facing window display. The brightness of the display, the reflectance of the glass the display is behind…”
STEVE “CHEWIE” STAVAR
Digital Signage Specialist – West Virginia University
 

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