Ask the Board – February 11, 2019 | JOEL ALLARD

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“What are three things you believe will be dramatically different in the digital signage market five years from now?”


  1. Traditional digital displays will continue to get thinner, have higher resolution (4K and beyond), faster refresh rates, etc.
  2. Direct-lit LED panel systems will continue to improve and evolve (and hopefully continue to become more affordable!), making it easier to implement custom-size/aspect ratio displays in places that typically are limited to 16×9 screens.
  3. More analytics-influenced content strategies — meaning more rule-based, customized or dynamic content displayed based on various factors. This could include time/weather related info, a person’s dwell-time in front of a screen or area, or even “who” is perceived to be in front of a screen at any given time, or just about anything else that can be tracked and measured.

About Author

Senior Business Partner, In-Store Digital
Target

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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