“What are three things you believe will be dramatically different in the digital signage market five years from now?”
I believe Artificial Intelligence will make several breakthroughs within the digital signage industry by 2023. AI has already made an impact in areas such as facial recognition, dayparting content, and advertising displayed based on the weather. I also believe holograms will be more prevalent throughout our digital landscape in the future. Advertising is all about creating stopping power, message retention and generating a response for action. Holograms will no doubt be embraced by the industry and have retention numbers off the chart. Lastly, I can see LED signage getting larger in scale and smaller in pitch size.