Ask the Board – February 11, 2019 | SANDRA BREADING


“What are three things you believe will be dramatically different in the digital signage market five years from now?”

More and more, we live in a digitally connected world. Kids don’t need to turn off the TV to go outside and play. They take their phones with them and continue watching with their friends. The line between digital and physical is now blurred. 

With that in mind, we have to look at how we can harness that powerful position and ensure the digital content and the ways we display and use it are responsible. 

I don’t think the guest view of a digital sign is going to change much in five years. Changes in screen sizes and pixel-rendering improvements is an annual occurrence now. Those improvements will continue, and we will take every advantage of them.

The changes I hope to see are behind the screen. This industry has a lot of potential, but we need to realize it for it to be of value.

Companies are looking for cost, value and ROI. As such, we need to find more optimal ways to deliver costs and find new ways to be more innovative with a more complex delivery.

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Senior Director, IT
Marriott International

End User Council

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