Ask the Board – February 17, 2020 | BRYAN MESZAROS

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“What content works for internal communications to reach organizations with vast levels of associates?”


Developing content for an internal communications program presents numerous challenges. What is your messaging strategy? How do you visualize performance data, and what narrative do you put on it? Lastly, how do you isolate or craft messages that could have multiple levels of interpretation. At the root of this challenge is placement and audience. Where is the message being seen, and to what audience will it be delivered, meaning what part of the office and/or floor are you targeting. A variety of messaging, as mentioned above, helps to tell the full story of the company. Set up the audience for the interoperation you are looking for. Always keep in mind that visuals help alter perception. Numbers alone are not enough to get the message across to your audience. It is a narrative and one that has several segments to it. 

About Author

CEO/Founder
OpenEye Global

MEMBER OF THE DSE ADVISORY BOARD
Content Council

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