Ask the Board – February 17, 2020 | ELICIA DAVIS

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“What content works for internal communications to reach organizations with vast levels of associates?”


An effective internal communications strategy is a critical aspect of your organization’s daily operations. You may have best practices and procedures in place for communicating well with customers and partners, but the same level of care applied to your own employees can help build engagement and trust.

When building your internal communications strategy, include content that is relevant to the lowest level team members and do not focus solely on high-level data and information. Content should provide updates on the company’s strategy, successes, HR updates and internal initiatives. Utilize this network to keep viewers aware of information that is outside of their day-to-day activities, which will ultimately help them feel included and less apt to feel like they are working within a silo. Your employees will appreciate the transparency and will want to work hard for your company if they feel involved in more than the day-to-day operations.

While utilizing the network for communication is important, and essentially its purpose, also make sure not to inundate the team solely with statistics and company information.  Not only should an employee-facing network keep viewers up to date on internal items, but it should also utilize the network as an opportunity to include “decompression” content. By enabling your team to escape reality for a few seconds, you can create an atmosphere that is more positive and productive.

Decompression items include weather, news and local events using third-party information. These feeds will ensure the playlist is constantly changing and less likely to become background noise. Giving the team relevant and dynamic content will guarantee they keep an eye on the digital network and will be more apt to look for and see communications. Utilize the network as an opportunity to praise and recognize your team members all across the company. Not only will they receive recognition for their hard work amongst their direct peers, but it also gives them the opportunity to be seen and recognized by upper management.

Dynamic internal communication networks provide the team the opportunity to include specific content within certain channels, and other information somewhere else within the organization. The information within break rooms can be completely different than the information in the lobby, which is also different than the information in the C-Suite hallway. So while developing content that is specific for the multiple levels within an organization, networks can also be set up to ensure high-level information is communicated with the appropriate members as well.

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Project Manager
Freshwater Digital

MEMBER OF THE DSE ADVISORY BOARD
Content Council

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