Ask the Board – February 25, 2019 | DAVID OAKLEY

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“How do you use touchscreen analytics to test the effectiveness of interactive screen content?”


I use touchscreen analytics the same way I use any type of analytics. I would critically look at the numbers and make informed decisions based on the user habits and tendencies to determine the value and effectiveness of the content that is being shown. 

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President and Creative Director
BooneOakley

FORMER MEMBER OF THE DSE ADVISORY BOARD
Advertising & Brand Council

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