Ask the Board – February 25, 2019 | STEVE DAWSON

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“How do you use touchscreen analytics to test the effectiveness of interactive screen content?”


We capture touchscreen analytics to measure both the usability of the experience and effectiveness of the content. It’s important to establish goals for the experience and accurately measure user exits before reaching these goals using a platform like Google Analytics. Once this is understood, ensuring a feedback loop is in place to periodically streamline the experience to reduce exits and increase completion rates is essential.

About Author

VP, Emerging Experiences
SapientRazorfish

MEMBER OF THE DSE ADVISORY BOARD
Advertising & Brand Council

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