Ask the Board – February 3, 2020 | JASON STUEHMER

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“What technology will replace Quick Response (QR) codes in the future?”


When considering the use case for QR codes, the goal is to guide the individual to additional information; typically delivering this information on their mobile device. The objective to replace QR codes presumably is to provide a more seamless experience to the audience so that they don’t have to take a tedious action. Another consideration is figuring out where the information should be provided to the audience, on their phone or on the digital screen in front of them.

The technology that has been the buzz in the industry for many, many years is beacons. However, the adoption and implementation of them has been much lower than the hype. The technology itself can work, but the catch is that it requires the audience or end user to enable settings on their device. Though QR codes also require the user to take an action, their enablement of settings on their device requires enabling services that can potentially track their location. Digital privacy is likely the cause for low adoption of this technology. The limitation of this method is that the info to be delivered is done so through the user’s phone rather than the digital sign they are near.

 

About Author

Owner/Innkeeper
Captain Freeman Inn – Cape Cod

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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