Ask the Board – February 3, 2020 | JERRY HARRIS


“What technology will replace Quick Response (QR) codes in the future?”

Given its mass acceptance and broad reach across all industries, QR code technology has become the de facto standard for quickly connecting the consumer to information. Not long ago, Android devices were developed with the ability to scan QR codes without having to download a reader. A recent Apple IOS software update has further expanded the ability to scan QR codes by simply opening your camera and scanning. This minor change has expanded the consumer usage of QR codes even more.

NFC (Near Field Communications) is one of the closest competitors to QR code technology. The major difference is that you don’t have to scan a code. Your mobile device has to be in close proximity (one inch) to another device with the NFC technology protocols built in. For example, you are shopping for a new kitchen appliance. You want to compare its features to the neighboring unit. Simply hold your mobile device near the label, and within seconds, the information is sent to your device.

It will be some time before QR codes are no longer used. However, as more and more technology is built into the things we use, NFC information transfer protocol will eventually gain a larger market share.

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Senior Director, Creative Services
Georgia Aquarium

End User Council

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