“What advice do you have for designers building digital content for transparent displays?”
Designing content for transparent displays requires thinking in multiple layers … with one of those layers being the actual items appearing behind the sign. On a recent project, I instructed my motion graphics designer to research Walt Disney’s Multiplane camera and filming techniques. This 1937 technology is still being used on current “parallax design” websites and refers to different layers of an animation moving at different speeds.
It’s not enough just to leave a transparent hole in your motion graphics so viewers can see the items behind. By thinking in multiple layers, the animated content becomes several foreground layers, with the physical items behind remaining static, but having an appearance of movement and depth.