ASK THE BOARD: Five Years Into the Future

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What are three things you believe will be dramatically different in the digital signage market five years from now?
This week’s question is answered by members of the DSE Advisory Board
END USER COUNCIL

Read the Answer by Joel Allard

“Traditional digital displays will continue to get thinner, have higher resolution (4K and beyond), faster refresh rates, etc.”
JOEL ALLARD
Senior Business Partner, In-Store Digital – Target
 

Read the Answer by Doug Anderson

“Routine and cost-effective screen sizes will increase up to approximately 100 inches.”
DOUG ANDERSON
Senior Director – Information Technology
LA Metro Transit
 

Read the Answer by Sandra Breading

“More and more, we live in a digitally connected world. Kids don’t need to turn off the TV to go outside and play.”
SANDRA BREADING
Senior Director, IT – Marriott International
 

Read the Answer by Algernon Callier

“Five years from now will put us in ~2023, which is enough time for another two hardware evolution cycles of significance, accompanied by incremental annual product upgrades.”
ALGERNON CALLIER
VP | Strategic Innovation & Emerging Technology
Universal Parks & Resorts
 

Read the Answer by Penny Carter

“Digital signage technology is an extremely fluid business. Rapid change has become the norm in this industry.”
PENNY CARTER
Digital Signage Lead – Lockheed Martin
 

Read the Answer by Lawrence Chang

“This is such a hard question to answer – technology changes so fast, even a seemingly minor change can completely alter the landscape of the future in terms of technology.”
LAWRENCE CHANG
Director, IT – Calgary TELUS Convention Centre
 

Read the Answer by Frank Coccaro

“The power of digital signs is clearly not fading, and signage will continue to be a key advertising tool for a distinct range of businesses and companies for years to come.”
FRANK COCCARO
Executive Director of Multimedia
MGM Resorts International
 

Read the Answer by Angel Cordero

“Over the next few years, digital signage will change in a variety of ways including new screen shapes, more sophisticated touchscreens and richer sign analytics.”
ANGEL CORDERO
Signage & Kiosk Solutions – Walt Disney Parks & Resorts
 

Read the Answer by Dominic DeSieno

“In five years, three things that I think will be dramatically different will all center around technology.”
DOMINIC DeSIENO
Digital Signage Technical Lead, Corporate Video Services Team
Wells Fargo
 

Read the Answer by Len Dudis

“I believe the three things that will be the most different are…”
LEN DUDIS
CIO – Grupo Vidanta
 

Read the Answer by Michael Dwyer

“Three thoughts on how signage may evolve over the next five years…”
MICHAEL DWYER
Senior Marketing Manager, Digital – Subway
 

Read the Answer by Joshua Eftekhari-Asl

“Advancements in Display Hardware – we will likely see lower costs in current technologies such as OLED, which will result in higher adoption. “
JOSHUA EFTEKHARI-ASL
Sr. Manager – Technology Strategy and Delivery – Taco Bell
 

Read the Answer by Paul Fleuranges

“Resolution will clearly be different. We’ll probably look back at 1080p or 4K and ask what we were thinking.”
PAUL FLEURANGES
Director of Corporate Initiatives – New York Metropolitan Transportation Authority
 

Read the Answer by Mark Geiger

“I believe Artificial Intelligence will make several breakthroughs within the digital signage industry by 2023.”
MARK GEIGER
Advertising Sales Manager of Products and Services
Georgia World Congress Center
 

Read the Answer by Ignaz Gorischek

“Like everything, digital signage will undergo many changes. Three things that I feel are going to have an impact include…”
IGNAZ GORISCHEK
Vice President, Retail – CallisonRTKL
 

Read the Answer by Gary Harris

“Every business will be using digital signs to interact with their customers in every venue.”
GARY HARRIS
Digital Video Engineer – Notre Dame
 

Read the Answer by Jerry Harris

“I believe the hologram developer will make great breakthroughs and get us closer to the Star Wars version of holograms. “
JERRY HARRIS
Senior Director, Creative Services – Georgia Aquarium
 

Read the Answer by Chris King

“More interactive – In order to cater to new generations, digital signage needs to become more interactive with their preferred platform of viewing, and that is not always a digital signage screen.”
CHRIS KING
Kroger Television Operations Manager – The Kroger Co.
 

Read the Answer by Joseph McQueen

“Over the next five years, a number of factors will change digital signage…”
JOSEPH McQUEEN
Senior Manager of Network Services
American Eagle Outfitters
 

Read the Answer by Megan McSweeny

“The digital signage industry continues to grow and shift, and it’s hard to predict where it will be in five years. Three things that will have shifted by 2023…”
MEGAN MCSWEENEY
Senior Marketing Content Specialist
Nationwide Children’s Hospital
 

Read the Answer by Angie Nalepka

“While we don’t have the advantage of a crystal ball, using the present state of technology and extrapolating that out into the future can give us a good idea…”
ANGIE NALEPKA
Senior Manager, Digital Experience & Creative
Rogers Communications
 

Read the Answer by Michael Oram

“In response to this month’s question, I would guess that five years from now, the digital signage market will offer units that are…”
MICHAEL ORAM
Concessions Manager – McCarran International Airport
 

Read the Answer by Daniel Orme-Doutre

“Artificial intelligence, machine learning, and the Internet of Things will be more ubiquitous.”
DANIEL ORME-DOUTRE
Media Solution Architect – Microsoft
 

Read the Answer by Randy Poindexter

“Digital screens are going to get wider/bigger (just like TVs did), and the resolutions will continue to improve.”
RANDY POINDEXTER
Senior Vice President of Marketing
Bojangles’ Restaurants, Inc.
 

Read the Answer by Jim Riley

“The three things that I believe will be dramatically different in the digital signage market in five years include the following…”
JIM RILEY
Director of Marketing – Columbus Blue Jackets
 

Read the Answer by David Saleme

“From my perspective, three things that will be dramatically different in the digital signage market five years from now include…”
DAVID SALEME
Senior Manager, Business Development
John Glenn Columbus International Airport
 

Read the Answer by Ralph Schorbach

“The three things I believe will be dramatically different in the digital signage market in five years will be Social Media, Data Collection/Dispersion, and Presentation…”
RALPH SCHORBACH
IT Manager – Fairplex
 

Read the Answer by Steve Chewie Stavar

“The first thought is hardware will be different.”
STEVE “CHEWIE” STAVAR
Digital Signage Specialist – West Virginia University
 

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