ASK THE BOARD: Focusing on Customer Experience

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Will digital signage continue to evolve to focus on the customer experience, away from simple advertising as we move into 2020?
This week’s question is answered by members of the DSE Advisory Board
INDUSTRY CONSULTANTS COUNCIL

Read the Answer by Jonathan Brawn

“I wager that 2020 will mark the major transition into AVA-driven predictive content programs. Utilizing camera data, heat mapping, and traffic patterns, AI will allow us to target demographics and locations for content deployment like never before. “
JONATHAN BRAWN
Principal – Brawn Consulting
 

Read the Answer by Mark Geiger

“As SMART digital technology continues to evolve, and more and more displays have the capability to “read” not only your phone, but also social media postings and/or web searches for your buying and purchase preferences, the display will actually target …”
MARK GEIGER, DSCE, DSDE, DCME
Advertising Manager
Georgia World Congress Center
 

Read the Answer by Ignaz Gorischek

“I believe digital content will continue to evolve. Truly creative content will replace boring content. What exactly is creative content? It is content that makes you stop and watch.”
IGNAZ GORISCHEK
Vice President, Retail – CallisonRTKL
 

Read the Answer by Megan McSweeney

“Yes, digital signage will continue to evolve to have a streamlined focus on the customer experience as we move into 2020. No longer are we using digital signs just as straight advertising vehicles.”
MEGAN MCSWEENEY
Senior Marketing Content Specialist
Nationwide Children’s Hospital
 

Read the Answer by Matt Prohaska

“Yes, digital signage will need to continue to focus on the customer experience to maintain the growing momentum and increased ad spend in the channel.”
MATT PROHASKA
CEO & Principal
Prohaska Consulting
 

Read the Answer by Jessica Stevens

“I believe that digital signage will continue to move toward solving for the customer experience, as signage and retail overall have made amazing strides in providing an experience that customers are excited about.”
JESSICA STEVENS
Senior IT Deployment Manager – Best Buy
 

Read the Answer by Marcos Terenzio

“Today’s connected consumer is empowered like never before. Digital experiences help shape our daily lives and routines.”
MARCOS TERENZIO
Vice President, Creative & Strategy – iGotcha Media
 

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