ASK THE BOARD: Gesture Control?

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Does gesture control really have a place in digital signage, or is it a flash-in-the-pan trend?
This week’s question is answered by members of the DSE Advisory Board
END USER COUNCIL

Read the Answer by Doug Anderson

“I don’t see gesture control as a flash-in-the-pan at all. The fact that gestures are used almost universally on all smartphones means that the masses can share equal access … “
DOUG ANDERSON
Senior Director – Information Technology
LA Metro Transit
 

Read the Answer by Lawrence Chang

“Gesture control was fairly prevalent during my first few visits to Digital Signage Expo, eight years ago, and while there are still interactive signs, some with gesture control, it’s actually a much lower amount now than I would have thought back then.”
LAWRENCE CHANG
Director, IT – Calgary TELUS Convention Centre
 

Read the Answer by Jon Cheatwood

“There is potential for good interaction via gesture control.”
JON CHEATWOOD
AV Technician
University of Notre Dame
 

Read the Answer by Frank Coccaro

“The gesture control market is mainly driven by growth with smartphones, smart TV, smart wearables, etc. Equally, gesture control technology is combining with virtual reality and augmented reality technologies.”
FRANK COCCARO
Executive Director of Multimedia
MGM Resorts International
 

Read the Answer by William Coffey

“When considering gesture controls’ place in digital signage, I think it is important to understand that gesture control is the ability of a machine or computer to interpret movements of the human …”
WILLIAM “WILL” COFFEY
Department Systems Administrator, Information Systems
McCarran International Airport
 

Read the Answer by Angel Cordero

“While swiping, panning, zooming, and dragging are really useful for map kiosks, the industry has not accepted these gestures for typical signage user interface controls.”
ANGEL CORDERO
Signage & Kiosk Solutions – Walt Disney Parks & Resorts
 

Read the Answer by Dr. Elizabeth Cornell

“As the technology improves and costs go down for the gesture control display interface, its presence will undoubtedly grow wherever a screen can be found.”
DR. ELIZABETH CORNELL
Director of Internal Communications
Fordham IT
 

Read the Answer by Dominic DeSieno

“For me, gesture control is more of a “flashy” item than something that is really useful in a digital signage application, the one exception being Mobile Accessibility.”
DOMINIC DeSIENO
Digital Signage Technology Lead, Corporate Video Services Team
Wells Fargo
 

Read the Answer by Karyn DiMattia

“Your point of view on gesture control depends entirely on your content and experiential strategy with each signage placement. As with all tech trends … “
KARYN DiMATTIA
Vice President, Head of Studio 361
TD Bank
 

Read the Answer by Len Dudis

“Gesture control may have a place in digital signage in the future, but for now, it is more of a gimmick.”
LEN DUDIS
CIO – Grupo Vidanta
 

Read the Answer by Joshua Eftekhari-Asl

“Interactivity with signage will become a larger and larger component of signage, and therefore, it should be explored and adopted, though on a smaller scale.”
JOSHUA EFTEKHARI-ASL
Senior Manager, Kiosk – Taco Bell
 

Read the Answer by Paul Fleuranges

“Like any new technology, one size doesn’t fit all. The same is true of gesture control.”
PAUL FLEURANGES
SVP, Marketing
Pearl Media
 

Read the Answer by Cheryl Flohr

“Gesture control is still in its early days, but it promises powerful and useful applications. We are just now learning about its potential in the office, in gaming, and in retail environments.”
CHERYL FLOHR
Director of Communications – Parker Aerospace
 

Read the Answer by Mark Geiger

“In my opinion, gesture control isn’t as easy or accurate as touch when it comes to digital signage.”
MARK GEIGER, DSCE, DSDE, DCME
Advertising Manager
Georgia World Congress Center
 

Read the Answer by Joshua Goodwin

“As retailers search for more ways to engage and attract clients through content, gesture mapping has proven itself a viable method to do just that. As such, I don’t see this technology going away any time soon.”
JOSHUA GOODWIN
Digital Signage Administrator – Eileen Fisher, Inc.
 

Read the Answer by Jerry Harris

“Whether or not gesture control is viable depends on what your digital signage goals are. If you are looking for creative ways to grab the public’s attention, gesture control could be an interesting way to activate content triggered by potential customers.”
JERRY HARRIS
Senior Director, Creative Services – Georgia Aquarium
 

Read the Answer by Joseph McQueen

“Gesture control has been fairly difficult for years and seems more like a gimmick in most implementations.”
JOSEPH McQUEEN
Senior Manager of Network Services
American Eagle Outfitters
 

Read the Answer by Nate Morris

“We aren’t using any gesture control at this time, but this technology has the potential to be useful in scenarios where sanitation is a bigger issue, such as hospitals or kitchens.”
NATE MORRIS
Manager, Enterprise Desktop Services
University of Nebraska
 

Read the Answer by Daniel Orme-Doutre

“Gesture control is fantastic for accessibility or immersive experiences. I haven’t seen the usage take off for broadcast and standard signage-based implementations yet.”
DANIEL ORME-DOUTRE
Media Solution Architect – Microsoft
 

Read the Answer by Alisa Pinciotti

“As the pricing comes down and the technology simplifies and improves, gesture control installations will become more common.”
ALISA PINCIOTTI
Senior Project Manager
Nationwide Children’s Hospital
 

Read the Answer by Ralph Schorbach

“Gesture control has potential in the future with cellphone usage and gaming devices relying on some aspect of it, or in my opinion, gesture control can also be part of an augmented reality environment without the goggles.”
RALPH SCHORBACH
IT Manager – Fairplex
 

Read the Answer by Guy Silver

“Of course gesture control for digital signage has a future, and of course it’s a flash-in-the pan! Was Nintendo Wii the future or a flash-in-the-pan?”
GUY SILVER
Communications Director
Costco
 

Read the Answer by Klaus Smit

“Whether gesture control truly has a place in digital signage depends entirely on the application, purpose, and ease of implementation.”
KLAUS SMIT
Associate Manager, Innovation Team
PepsiCo
 

Read the Answer by Eliot Smith

“I believe gesture control is here to stay for some sets of digital signage. As gesture control continues to improve, it could become a more mainstream way to interact with displays on par with touchscreens.”
ELIOT SMITH
Senior Technical Product Manager, Retail Technology
Starbucks
 

Read the Answer by Steve Chewie Stavar

“Gesture control will always have a niche place in digital signage.”
STEVE “CHEWIE” STAVAR
Digital Signage Specialist – West Virginia University
 

Read the Answer by Jessica Stevens

“I believe that gesture controls will have a place in digital signage, but I do think we are still three to five years out.”
JESSICA STEVENS
Senior IT Deployment Manager – Best Buy
 

Read the Answer by Traci Quillen Stewart

“Gesture controls allow touch-free interactivity that can be used to enhance the viewer experience. I see this capability as more of a trend than a staple to signage solutions.”
TRACI QUILLEN STEWART
Digital Signage Solutions
Eastman Chemical
 

Read the Answer by Jason Stuehmer

“Gesture control in digital signage is an interesting topic. The examples I have seen have primarily been demonstrations and not deployed into the real world.”
JASON STUEHMER
Digital Signage/Screens
Massachusetts Bay Transportation Authority
 

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