ASK THE BOARD: Hardware and Software Upgrades

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How often does a digital signage network need to be updated in terms of hardware or software?
This week’s question is answered by members of the DSE Advisory Board
INDUSTRY CONSULTANTS COUNCIL

Read the Answer by Jonathan Brawn

“So I’m a hardware guy, particularly a display guy. Given my bias, my answer may be a bit of a surprise, but it should not be.”
JONATHAN BRAWN
Principal – Brawn Consulting
 

Read the Answer by Sandra Breading

“As I think about this question, I find myself thinking about product management in general.”
SANDRA BREADING
Senior Director, IT – Marriott International
 

Read the Answer by Ignaz Gorischek

“There are many factors to consider when it comes to updates of hardware and software. I feel it starts with the initial implementation of a strategy.”
IGNAZ GORISCHEK
Vice President, Retail – CallisonRTKL
 

Read the Answer by Margot Myers

“This is definitely a “how high is up” question. The answer is dependent on many factors, including…”
MARGOT MYERS
Global Marketing & Communications – The Platt Retail Institute
 

Read the Answer by Jeff Porter

“Hardware refreshes in digital signage should be every three to five years. No longer. Typically, hard drives just don’t last that long anyway!”
JEFF PORTER
Founder & CEO – Porter Digital Signage
 

Read the Answer by Rodney Ward

“There are different factors in the frequency and requirements for updating the software and hardware.”
RODNEY WARD
Senior Director, Venue Technology
International Speedway Corporation
 

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