ASK THE BOARD: How Digital Can Evolve for the Shopping Experience

0
With the growth of online shopping, how can digital signage evolve in customer- facing environments and impact the shopping experience?
This week’s question is answered by members of the DSE Advisory Board
CONTENT COUNCIL

Read the Answer by Jonathan Dodge

“Digital signage providers need to understand and adapt to the needs of brick and mortar retail. It has always been imperative that our business understands the customer’s needs and how they shop.”
JONATHAN DODGE
EVP, Business Development – Freshwater Digital Media Partners
 

Read the Answer by Dave Dolejsi

“The digital signage evolution in customer-facing environments has already started. The industry just needs to get better at it (and it will … quickly).”
DAVE DOLEJSI
Associate Vice President – Content Strategy
St. Joseph Communications
 

Read the Answer by Bryan Meszaros

“Over the past several years, retailers have improved the way they communicate with their customers inside the store through the use of digital signage.”
BRYAN MESZAROS
CEO & Founder – OpenEye
 

Read the Answer by Jim Nista

“Early versions of Magic Mirrors and Augmented Reality applications were cool “visions of the future” style demos that never really took off, but that’s partially because the technology wasn’t quite perfect.”
JIM NISTA
CEO – Insteo

 

 

Read the Answer by Marcos Terenzio

“Online shopping is drastically impacting brick and mortar stores. Retail is evolving more quickly than some companies are able (or willing) to adapt…”
MARCOS TERENZIO
Digital Creative Experience – Shikatani Lacroix Design
 

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.