ASK THE BOARD: How to Increase Touchscreen Interaction

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What are some of the ways to increase interaction with touchscreens?
This week’s question is answered by members of the DSE Advisory Board
OUT-OF-HOME NETWORK COUNCIL

Read the Answer by Ian Dallimore

“I think this biggest issue with low interaction on touchscreens has to do with content and the “how does this help me” mentality of the consumer. “
IAN DALLIMORE
Director, Digital Innovation & Sales Strategy – Lamar Advertising Company
 

Read the Answer by Travis Kemp

“At Outcome Health, we have put considerable time into increasing the engagement of our touch screen products. We have found through trial and error that the following methods have worked well…”
TRAVIS KEMP
Director of Product Development – Outcome Health
 

Read the Answer by Bill Maslyn

“At Intersection, we’ve had the most success in driving interaction with our touchscreens by providing engaging, timely and valuable content powered by strong design.”
BILL MASLYN
Vice President of Product, Content & Ad Technology
Intersection
 

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