ASK THE BOARD: In-House or Outsourced?

On what basis should a network owner/operator make the decision to operate the network in-house or outsource the operation?
This week’s question is answered by members of the DSE Advisory Board
Read the Answer by Jonathan Brawn

“To me, this comes down to a financial evaluation, based on the size of the owner’s organization. Larger companies will typically have the personnel that can handle operation of a digital signage network, or the resources to create those positions as part of an overall strategy.”
Principal – Brawn Consulting

Read the Answer by Lyle Bunn

“Culture and staff governance drive the operations sourcing decision. Organizations that prefer to operate core operational systems in-house and want to contain operations within their own walls as much as possible will be comfortable with internal operations.”
Advisor, Analyst, Educator – BUNN

Read the Answer by Pat Hellberg

“If the network will be relatively simple to maintain, AND if your staff can master the basic DS fundamentals at start-up AND your staff has the time to monitor and troubleshoot the network on a daily basis, then keep it in-house.”
Principal & Brand Consultant – The Preset Group

Read the Answer by Robert Killmeier

“The most significant decision to make is quite possibly about scalability. Should the network not have capacity to grow with the demand, customers will soon lose interest and leave the site. Regardless of the application, this means failure!”
Founder & President – Computer Controlled Designs, LLC

Read the Answer by Jeff Porter

“I claim a ‘network operator’ should never outsource content management on his network to a third party, unless of course he’s not really a network operator. Perhaps an end user venue is not really in the business of running a digital signage network…”
Founder & CEO – Porter Digital Signage

Read the Answer by Adrian Weidmann

“As with most business decisions, it fundamentally comes down to money. Identifying and understanding all of the moving parts and complexities of operating and maintaining a viable digital media network is imperative.”
Founder & Principal – StoreStream Metrics, LLC

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