ASK THE BOARD: Indoor vs. Outdoor Content

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What are the content trends and differences for outdoor signage versus indoor signage?
This week’s question is answered by members of the DSE Advisory Board
CONTENT COUNCIL

Read the Answer by Jonathan Dodge

“Indoor and outdoor content can have a lot of strategy similarities, as you all know. Deployments such as menu boards, wayfinding, directories, and more are frequently located both indoors and outdoors.”
JONATHAN DODGE
EVP, Business Development – Freshwater Digital Media Partners
 

Read the Answer by Dave Dolejsi

“We all know the difference between apples and oranges, correct? Well, from a content perspective, this could be that.”
DAVE DOLEJSI
Associate Vice President – Content Strategy
St. Joseph Communications
 

Read the Answer by Chris Mackenzie

“The key to great off-premise outdoor signage is big, bold and beautiful. The brand should be instantly recognizable and the message quick to absorb.”
CHRIS MACKENZIE
Vice President of Digital Advertising Operations
Clear Channel Outdoor
 

Read the Answer by Bryan Meszaros

“In looking at both outdoor and indoor signage, you have to recognize the differences in objectives and the audience to whom you are communicating.”
BRYAN MESZAROS
CEO & Founder – OpenEye
 

Read the Answer by Jim Nista

“I’m finding that indoor signage is moving towards informational and data-driven screens like digital bulletin boards, directories, and dashboards.”
JIM NISTA
CEO – Insteo

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