ASK THE BOARD: Internal Communications Content

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What content works for internal communications to reach organizations with vast levels of associates?
This week’s question is answered by members of the DSE Advisory Board
CONTENT COUNCIL

Read the Answer by Richard Daugherty

“When it comes to designing content for internal communications, you need to keep your target audience in mind as well as the environment in which the digital signage is located.”
RICHARD DAUGHERTY
Senior Solution Architect – Digital Media – AVI-SPL
 

Read the Answer by Elicia Davis

“An effective internal communications strategy is a critical aspect of your organization’s daily operations. You may have best practices and procedures in place for communicating well with customers and partners, but …”
ELICIA DAVIS
Project Manager – Freshwater Digital
 

Read the Answer by Dave Dolejsi

“Every organization needs to communicate with its employees, but a simple push of bulletin board content is probably the fastest path to employee apathy.”
DAVE DOLEJSI
Associate Vice President – Content Strategy
St. Joseph Communications
 

Read the Answer by Steve Glancey

“The name of the game with internal communications is “automation.” Why? Because no other type of network has a target audience that is potentially looking at the screen for up to eight hours a day … “
STEVE GLANCEY
Vice President Business Development – ScreenFeed Content
 

Read the Answer by Chris King

“To reach a variety of different levels of internal stakeholders, it is important to communicate in a straightforward manner using a full screen and simple, clear messaging.”
CHRIS KING
Kroger Television Operations Manager – The Kroger Co.
 

Read the Answer by Bryan Meszaros

“Developing content for an internal communications program presents numerous challenges. What is your messaging strategy? How do you visualize performance data, and what narrative do you put on it?”
BRYAN MESZAROS
CEO & Founder – OpenEye
 

Read the Answer by Jim Nista

“Digital Signage used for internal corporate communication is a great way to keep a large number of employees informed. Employees get barraged with internal and external email and team app postings … “
JIM NISTA
Senior Director of Content Creation Services, Almo Pro AV

 

 

Read the Answer by Marcos Terenzio

“In order to succeed in delivering internal digital communications, the content has to revolve around building “Employer Branding.” This is the employer’s reputation as a great place to work and their employee value proposition.”
MARCOS TERENZIO
Vice President, Creative & Strategy – iGotcha Media
 

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