ASK THE BOARD: Internal Communications Content

What content works for internal communications to reach organizations with vast levels of associates?
This week’s question is answered by members of the DSE Advisory Board

Read the Answer by Richard Daugherty

“When it comes to designing content for internal communications, you need to keep your target audience in mind as well as the environment in which the digital signage is located.”
Senior Solution Architect – Digital Media – AVI-SPL

Read the Answer by Elicia Davis

“An effective internal communications strategy is a critical aspect of your organization’s daily operations. You may have best practices and procedures in place for communicating well with customers and partners, but …”
Project Manager – Freshwater Digital

Read the Answer by Dave Dolejsi

“Every organization needs to communicate with its employees, but a simple push of bulletin board content is probably the fastest path to employee apathy.”
Associate Vice President – Content Strategy
St. Joseph Communications

Read the Answer by Steve Glancey

“The name of the game with internal communications is “automation.” Why? Because no other type of network has a target audience that is potentially looking at the screen for up to eight hours a day … “
Vice President Business Development – ScreenFeed Content

Read the Answer by Chris King

“To reach a variety of different levels of internal stakeholders, it is important to communicate in a straightforward manner using a full screen and simple, clear messaging.”
Kroger Television Operations Manager – The Kroger Co.

Read the Answer by Bryan Meszaros

“Developing content for an internal communications program presents numerous challenges. What is your messaging strategy? How do you visualize performance data, and what narrative do you put on it?”
CEO & Founder – OpenEye

Read the Answer by Jim Nista

“Digital Signage used for internal corporate communication is a great way to keep a large number of employees informed. Employees get barraged with internal and external email and team app postings … “
Senior Director of Content Creation Services, Almo Pro AV



Read the Answer by Marcos Terenzio

“In order to succeed in delivering internal digital communications, the content has to revolve around building “Employer Branding.” This is the employer’s reputation as a great place to work and their employee value proposition.”
Vice President, Creative & Strategy – iGotcha Media

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