“Briefly, can you outline what an RFP and the corresponding proposal ideally looks like?”
The RFP (Request for Proposal) is the guiding document in any digital signage project. It should completely outline the scope of work, scale of the project, and customer expectations. It should also contain guidelines for how the customer expects to use/interact with the system, and what their content requirements are. Also, if it is well written, it will contain rules for responding, conducting interviews and demos, and submitting bids. Good RFPs are really large documents, much more than most people would expect, as they are more than just a list of screen sizes, mounting placements and IT requirements.