“How many displays are enough in any given venue, and when is it too much?”
There is no ‘right’ answer to this question – except for “it depends on the situation.” Whenever installing digital signage, there has to be a goal, strategy, purpose and an audience in mind. If these three factors are addressed before installation, there should never come a time when you have oversaturated a certain venue. If you ignore these factors, oversaturation can certainly happen due to the enthusiasm to ‘go digital’ that some organizations have without thinking about the why behind the install. It’s not enough to use the availability of digital signage and the ability to go digital and the reason to put digital signage in a given venue. What is the ultimate communication goal? Keep this in mind, and you’ll find the perfect amount for your venue.