Ask the Board – July 15, 2019 | WELLS CAUGHEY

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“How many displays are enough in any given venue, and when is it too much?”


The number of displays needed for a venue obviously depends on size and type of the venue, but it also depends on the content that will be displayed, the impact that is being sought, and the role that the displays will play in communicating with visitors. When asked this question, I generally advise clients to first start with a digital canvas content strategy, which can then be used to guide the selection of displays and digital signage management systems, but which also helps ensure that costs of creating content for these displays is being taken into account.

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Director
Technology & Connected Environments

MEMBER OF THE DSE ADVISORY BOARD
Brand Marketing & Ad Agencies Council

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