“There have been a lot of advancements in metrics capture in recent years. What are the new metrics being used to support the ROI for a digital signage implementation?”
It’s not enough to have messaging that captures people’s attention. That’s the price of entry with the new technological advances that have been made in digital signage. What’s important is to have messaging that people not only notice, but recall and share. In a word, creativity and especially creative storytelling will always be the answer.