Ask the Board – July 16, 2018 | STEVE DAWSON

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“There have been a lot of advancements in metrics capture in recent years. What are the new metrics being used to support the ROI for a digital signage implementation?”


Recent advancements in vision-based analytics platforms have enabled the ability to track visitors and traffic in physical spaces, the proximity to passive and interactive signage, and any engagement with that signage, either though gaze, gesture, touch or other interactions. Recent advancements in demographics, sentiment and behavioral sensing can be leveraged to drive deeper insights into performance of a digital signage program.

About Author

VP, Emerging Experiences
SapientRazorfish

MEMBER OF THE DSE ADVISORY BOARD
Advertising & Brand Council

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