“What are some of the ways to get employees involved in generating content (or content ideas) for a digital signage network?”
Here at Metro, we created an ad-hoc content creation committee comprised of front-line employees who were selected by the heads of each cost center (department).
They meet once monthly and discuss, collaborate and select ideas to cover the following month. They must generate a list of more ideas than required for the next four to five weeks.
The list is forwarded on to management for final selection. A key component of the program is the accreditation of the idea to its originator, which is published along with the promotional or informational content. It’s amazing what an impact the accreditation has on both the quality and volume of ideas. It’s also important that the members have access to the content themselves to reinforce their 15 minutes of fame.