Ask the Board – July 2, 2018 | JOEL ALLARD

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“What are some of the ways to get employees involved in generating content (or content ideas) for a digital signage network?”


–          Social Media: If the content strategy allows for it, pulling user-generated (and/or employee generated) social content can be a fun source that is inclusive, and less work for content creators. It requires some moderation and filtering of course!

–          Contests: Have some friendly competition among teams or groups to see who comes up with cool designs or ideas for messages/content. The ‘win’ or payoff could be as simple as having the best work published, or there could be incentives (gift cards, team lunch, etc.).

–          Work with leaders of teams, and see if they can each ‘own’ a specific recurring piece/message that their team would update on an ongoing basis. A department would be responsible for specific types of messages or creative relevant to their area.

About Author

Senior Business Partner, In-Store Digital
Target

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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