Ask the Board – July 2, 2018 | JORDAN FRASER

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“What are some of the ways to get employees involved in generating content (or content ideas) for a digital signage network?”


Employee-generated content or ideas are a great way to keep your content authentic and engaging to those who are going to consume it the most, your fellow colleagues. There are a variety of methods to feature content that is inspired by or features an employee. Here are two examples of how we involve our employees at GameStop TV:

Listen To Your Audience

Retail signage likely has no larger audience than the store employees. Set up a channel of communication for them and you will receive feedback and suggestions on content, technical support, annoyances, what works and what doesn’t. Take the time to listen and you will understand their perspective, evolve to support their needs, and learn new ideas to engage the employee and consumer audience.

Use Employees as Talent

We ran a contest to select an employee as a host for GameStop TV. After soliciting submissions, we selected the best contestants and allowed our employees to vote on which host they enjoyed the most. The winning employee ended up hosting content on the network for a number of years, and he was consistently received as an authentic voice by our store employees.

We often receive unsolicited requests to participate in the content of the network. We look at these as an opportunity for new and relevant talent, and we end up fully vetting out many of them. As a result, we have featured employees during many of our segments, including a few that now have an ongoing feature. In the digital age, many employees are able to produce high quality content themselves simply because it is their hobby.

About Author

Director of Business Development
GameStop

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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