Ask the Board – July 2, 2018 | JOSEPH McQUEEN

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“What are some of the ways to get employees involved in generating content (or content ideas) for a digital signage network?”


One way is to make the content relevant to the employees and ensure it is kept up to date. Another possible way is to leverage teams to come up with ideas. Perhaps spotlight different departmental such as IT, marketing, social, HR, finance, all of whom can provide interesting business insights. We recently began working with our social teams to come up with new content that shows our employees’ engagement with the customers. By highlighting the great work that our social team does, it gives them incentive to contribute. By making the content dynamic by pulling in our social feeds, it’s a solution that evolves itself without additional work past the initial setup.

About Author

Senior Manager of Network Services
American Eagle Outfitters

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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