Ask the Board – July 2, 2018 | JOSHUA GOODWIN

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“What are some of the ways to get employees involved in generating content (or content ideas) for a digital signage network?”


As digital signage and digital messaging become more common in the workplace and retail space, ideas for new content can sometimes be a challenge. Often times, we look to the employees to help make the messages new and fresh.

One of the ways to keep content fresh within our office communication network is by using a weekly video communications slideshow. As content changes weekly, it never gets old. Additionally, we offer employees the opportunity to chime in on these slideshows by inviting them to promote another employee or call attention to a part of the business or company that has had an impact on an employee. Interoffice messaging can become impactful if all employees get involved. Additionally, messaging can also include employee achievements that have been funded by the company such as  company-sponsored 5K runs and bike tours. Employees that travel overseas as a diplomatic company representative can document their journey and post pictures and updates. News articles that highlight your company always makes for popular viewing as well.

Another way to involve employees on the forward-facing side of digital signage messaging may be to show employees using company products. I know from experience that, at least in women’s apparel, shoppers often like to see company employees – real people – wearing the garments because it becomes more relatable for the client. Furthermore, awarding challenges can be presented to motivate employees to create content. For instance, take pictures of your brand in the real world or snapshots of clients wearing your garments in the real world. The best picture wins!

Coming up with new content and ideas is always daunting, but with a little help from everyone, anything is possible.

About Author

Digital Media Specialist
Eileen Fisher, Inc.

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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