Ask the Board – July 2, 2018 | RANDY POINDEXTER

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“What are some of the ways to get employees involved in generating content (or content ideas) for a digital signage network?”


At the end of the day, digital content and messaging should serve the purpose of meeting the needs of the brand and its customers, and who better to ask than the staff that interacts with customers on a daily basis, as to what they feel might be missed opportunities and customer centric messages.

For example, routine site visits by the marketing staff and operations teams should always include asking the frontline QSR / retail staff to share feedback they hear from customers on what they like/don’t like/ or would like to see. Encouraging our “brand ambassadors” to share their insights will instill team building and provide vital feedback that the DMB content management teams don’t have access to on a regular basis. We have also incorporated store-level incentive contests for our employees (i.e. suggestion box) to submit new ideas for our brand.

Another way we get fresh ideas for digital content and stay ahead of the competition is to provide a small budget for employees to mystery shop and visit competitors in their trading areas before bringing back details on their experience and the content that other brands are using.

 

About Author

Senior Vice President of Marketing
Bojangles’ Restaurants, Inc.

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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