“What are some of the ways to get employees involved in generating content (or content ideas) for a digital signage network?”
Due to the demand for “informational” signage, getting people involved is not hard because the displays make life easier for the employees who would have to continually answer the same questions over and over for the entire day. The affected employees love to help add the needed content for this purpose. All that is required is the editing of the content to make sure it is correct, direct and understandable in a way that any viewer can gain the knowledge. The rest of the signage is marketing-focused, and the messages are created by marketing professionals. Tourism is Big Business!